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Established in 1990 by current MD Graeme Thomson, PGM is committed
to adding value through innovative sales, channel, distribution and
employee programmes - plus trade promotions and redemption fulfilment.
The
company’s portfolio of clients reflects the diversity of
their markets, including travel, airlines, trade groups, technology,
insurance, rural, electronics etc.
THE Benefits of Loyalty and Incentive
Marketing:
- Greater sales through
brand loyal distribution channels.
- Greater market share & improved
customer retention.
- Influence on purchasing behaviour
- Reduced reliance on discounting.
- A vehicle to communicate with an
active database, and customise customer offerings due to additional
information.
- Credit management assistance
(if point accrual is based on maintaining a current account).
- A
personal rapport with customers.
- For coalition programs -
extra member points accrual combined with partner database
maximisation and shared costs.
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