Here the Premium approach is to gain a clear picture of the strategic issues and work with the client to identify measurable and defined objectives.

Individual Business To Business Programmes
Individual B2B programmes are designed for a single company to meet specific objectives, yet are flexible enough to evolve to respond to changes in the business environment. An individual programme can stimulate or influence the purchasing behaviour of your clientbase and reward for their loyalty. Objectives may range from obtaining/retaining market share to marketing tools to influence customers to buy a particular product over a certain period.

Coalition Programmes
The global trend towards coalition programmes typically appeals to non-conflicting partners who can engage a common market. The number of partners introduces significant economies of scale and provides opportunities for large point accrual for members over accumulative spend from multiple suppliers. Micro-Coalitions are designed for local groupings of suppliers but provide similar fundamental opportunities and benefits as Macro-Coalitions - which tend to be on a national or international scale and offer extra services such as insurance or telecommunications.

Articles on Coalition Programmes:

• Coalitions – the Loyalty Utopia?
  By Mike Atkin, CM4P
• Are Coalitions the Future of European Loyalty?
  By Peter Wray, pgw