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Do you seek to stimulate your business development, clear old stock,
launch a new product or capture a new market segment?
Short term promotions can be arranged to stimulate customer response.
This avoids excessive discounting - which would tend to lead to unrealistic
long-term expectations, margin erosion, and brand devaluation.
A
product launch may be supported either by giveaways (adding value
to the initial purchase) OR appealing personal rewards. We source
rewards at a level below retail, thus the value of the reward to
the recipient is higher than the cost to your company. If the reward
is a regularly used item, your brand will be constantly and positively
reinforced.
Premium can assist your marketing team to systematically
regulate your business peaks and flows. And capturing new market
share with
promotional offers brings many long term advantages – the
benefits of obtaining new and loyal customers easily outweigh the
initial
costs.
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