Do you seek to stimulate your business development, clear old stock, launch a new product or capture a new market segment?
Short term promotions can be arranged to stimulate customer response. This avoids excessive discounting - which would tend to lead to unrealistic long-term expectations, margin erosion, and brand devaluation.

A product launch may be supported either by giveaways (adding value to the initial purchase) OR appealing personal rewards. We source rewards at a level below retail, thus the value of the reward to the recipient is higher than the cost to your company. If the reward is a regularly used item, your brand will be constantly and positively reinforced.

Premium can assist your marketing team to systematically regulate your business peaks and flows. And capturing new market share with promotional offers brings many long term advantages – the benefits of obtaining new and loyal customers easily outweigh the initial costs.


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We are totally happy with our incentive programme and in the main, this is due to the strengths resulting from having Premium Group Marketing administrate it

Bruce McAneaney
Sales & Marketing Manager
Nikon T A
MacAlister Ltd